Grief is a storyteller.
I’m here to help you find the plot.
I’m a creative grief guide, death doula, and your friend at the end.
Hi, I’m Jess.
For years, my life had two separate tracks.
By day, I was a writer and creative director. My job was to sit in the chaos of a brand or a business, find the golden thread, and weave it into a story that made sense. I lived for the mess.
By night, I was just... surviving. A series of losses: my best friend, her mother, my grandmother, a partner hit my life like a wrecking ball. The mess wasn't a client brief anymore; it was my own emotional debris field.
My grief became a brutal, brilliant teacher. It yanked me out of my shell and onto a stand-up comedy stage, of all places. It forced me to use the only tool I had left: my storyteller’s eye. I had to find the plot in my own wreckage.
And in doing so, I realized the two tracks of my life were never separate. They were the same road all along.
HOW THE HELL DID I GET HERE?
I believe that how we navigate the end of life is the most important story we will ever tell. But most of us are forced to read from a script we didn't write.
My approach is different. I bring three parts of myself to every person I work with:
The Creative Director: I help you see the bigger picture. We’ll look at the narrative you’re living, find the parts that aren't true anymore, and design rituals, legacies, and plans that are an authentic reflection of you.
The Grief Guide: I sit with you in the messy middle. The anger, the absurdity, the dark humor, the bone-deep exhaustion. There are no judgments here, no timelines, and no toxic positivity. All of you is welcome.
The Rebel Heart: I’m here to give you permission. Permission to grieve outside the lines, to plan a funeral with pink glitter, to live a zesty life right up to the end, and to tell the truth, especially when it's hard.
Sometimes I help the living and the dying get their shit together.
Sometimes I’m the solace for the ones left behind.
Wherever you are, at the beginning, the end, or somewhere in the messy middle,
I’m here to walk with you.
As a guide
As a companion
As a student
As a Friend at the End.
Let’s live zesty + die well.
K, BUT WHAT DO I ACTUALLY DO?
Friend at the End is based in Winnipeg, located within Treaty No. 1 Territory, the homeland of the Métis Nation, and the traditional territories of many Indigenous nations, including the Anishinaabeg (Ojibwe), Anishininiwak (Oji-Cree), Dakota Oyate (Dakota), Denesuline (Dene), and Nehethowuk/Ininewak (Cree). I eat, drink, play, create, grieve, and work on land that was stolen from its rightful caretakers.